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Both pay-per-click and seo are targeted to get your website placed as close to the top of search engine results as possible. Marketing and seo are different, yet very, very similar. seo are considered as the main factors in enhancing the traffic of one's website. The concepts of good seo are hardly a secret. The people who least understands issues with URL structure and seo are the very people who create them: web developers, programmers, and software developers.